Columbus, Ohio three-piece Times New Viking made a lot of noise, both figuratively and literally, with their 2008 debut on Matador Rip It Off. Opting for lo-fi distortion to take the front seat over their simple garage melodies, they deftly caused the indie powers-that-be to appropriately swoon. They quickly released a follow-up Born Again Revisited in 2009 that smoothed over the rougher edges and revealed a confidence in the band's mission. After a label switch, much touring and extended studio time, the public was given the first taste of their latest work. The new LP, Dancer Equired, will be out April 26 on Merge, but the first available track and video "No Room To Live" is ready for listening, watching and downloading here.
The initial striking quality on the track is, well, the quality of it. Rather than having your ears scrape away the layers of fuzz to get to the indie pop, Times New Viking left it behind so you can relax and let the simplicity creep over you like sunlight popping out from the clouds. The accompanying video, however, is anything but simple. Looking like a moving picture version of found art, the director incorporated over 40 artists to animate and collage the video with striking works that compliments the awkward beauty of the song.
Right click to download "No Room To Live" here.
Purchase Born Again Revisited here.
Times New Viking - No Room To Live
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