Hot Chip Members And Bernard Sumner Collab To Sell Converse Shoes

Converse shoes has always been an emblem for the throwback hipster movement. No matter the age, anyone rocking a pair of skinny jeans will invariably be wearing one of the rainbow assortment of Chuck Taylor hi-tops. It seems that Converse is riding the wave on that connection as they have been producing songs collaborating different indie-credible artists to push product. Earlier this year it was Kid Cudi, Best Coast's Bethany Cosentino and Vampire Weekend's Rostam Batmanglij making the sales pitch "All Summer".

Now we have a track from Alexis Taylor & Joe Goddard from Hot Chip mixing it up with the infamous member of Joy Division/New Order Bernard Sumner. Entitled "Didn't Know What Love Was", this coupling could have easily be found on a LP by either group. Whether you enjoy the last gasp of the 80's beat of Technique-era New Order or the retro house piano joy of Hot Chip's latest One Night Stand, you should be plenty satisfied, commercialized music or not.

Check out the Converse blog here for more info and to download the track for free.

Bonus: Watch the promo video below of Mr. Sumner strolling through Manchester discussing his musical roots in a confessional, news-magazine style.

Hot Chip, Bernard Sumner - Didn't Know What Love Was