I am not sure what about Small Black's LP New Chain makes it stand out over Neon Indian, Memory Tapes or several other similar sounds. For me, New Chain, like so many other great albums, are about a balancing act between simple,accessible melodies plus those intangible elements of border pushing and successful attempts at concocting the right formula that leaps ahead of merely interesting. New Chain has a warm inviting nature despite the often steely distance that I find in most chillwave. To find the best example of this, look no further than the single "Photojournalist". The groove is surely infectious, but the circuit-made music envelopes the listener like a cloud of mist so the vocals can creep close and whisper in your ear. I know there is New Wave influences here, but I don't remember it being this lovely.
Another noticeable attribute on New Chain is the production clarity and the efficacious choice let the vocals to come forward just enough rather than mired the mix as another instrument. Although there is still a drifting echo on standout tracks like "Search Party, "Crisp 100s" and "Light Curse", there is no code to decipher. Whether Small Black choose to combine a dance beat, electro handclap or keyboard pulse and swirl, the quality is evident in the clean studio polish. There is no argument that the swooning, woozy snyths is what drives each song, but the voice stands proudly next to it rather than being washed away. Finally, what Small Black succeeded at was making an album that contains no empty spaces or tracks to skip. New Chain possesses what all great albums have: a start to finish flow that plays like a classic novel, comforting and familiar. While you give it a listen below, I will be figuring out what the hell witchhouse is.
Purchase Small Black - New Chain here.
Bonus: Thinking of starting a new chillwave band but at a loss for a moniker? Use this helpful name generator and get to rockin'.
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Small Black - Tracks From New Chain